Novo Nordisk Rebrands to Novo, Unveils New Logo

• Novo employs over 67,000 people.
• The company's legal name remains Novo Nordisk A/S.
• The Novo Way comprises four principles.
• Mike Doustdar serves as president and CEO of the newly renamed Novo.

Rebrand Takes Effect

Novo Nordisk began using Novo as its day-to-day name on 14 September 2026. Novo Nordisk A/S remains the company's legal global name. The new brand carries an Apis bull logo.

Scale and Positioning

Novo employs over 67,000 people. The company describes itself as the global healthcare company that believes lasting health starts now. Novo has operated for over a century. The rebrand carries the theme "Lasting Health Starts Now".

Culture Programme

Novo Nordisk launched a new culture programme called The Novo Way. The Novo Way sets out a new set of principles that will underpin the company's culture. It comprises four principles, including Customer Obsession, which places consumers and patients at the centre of the company's work.

Executive Comment

Brand and culture work together: culture shapes how we reach our strategy and how we work, while brand shapes the value that people attach to our products and services, and how our company is perceived around the world.

— Tania Sabroe, executive vice president, People, Organisation & Corporate Affairs, Novo

CEO Statement

People have always been at the centre of Novo’s science. We have transformed major areas of healthcare, such as obesity and diabetes, by bringing innovation to conditions that affect millions of lives. But the unmet need remains vast, and at the same time, people's expectations of healthcare are changing.

— Mike Doustdar, president and CEO, Novo